Strategy
Is Your Website Speed Costing You A Fortune?
Is your website generating revenues to your satisfaction?
How often do you “play customer” and explore your website like it is someone else’s you might want to buy from?
How fast is your website responding to your actions then?
We know by experience that slow websites don’t sell even if the offer is extraordinary and the traffic is huge and well qualified. Combining some research findings Loadstorm has produced a report which explains how Web Performance Impacts Conversion Rates
Web Performance Impacts Conversion Rates
It doesn’t makes sense to save a few dollars with cheap webhosting, even while you are preparing you site. Isn’t your time or even worse the time of the people you pay worth more than the few bucks you save by using cheap, unreliable and slow webhosting service?
Why is investing in a good performance webhosting service a better idea?
- Save time and money by making sure to avoid waiting after your site;
- Maximize sales by ensuring the fastest possible response time;
- Support your advertising investment with great performance even during traffic peaks generated by sucessful campaigns;
- Nowadays an optimum performing website setup is really not expensive even if not “cheap”.
Even many large companies do make the costly mistake of underestimating the value of the speed of execution of their sales system. When they invest in large advertising campaigns they often do not verify that their system is able to handle the surge of visitor elegantly.
What happens then?
Many visitors attracted by the ads come to a website that looks frozen or even broken, quit in disgust and never come back. Results are wasted advetising dollars and many lost sales.
If you are serious about doing business you need to consider the performance of your sales system. This is even more important on the Internet where potential is of the charts and prospect patience very limited.
One good entry tool for assessing the basic reliability and performance of your website is a monitoring service like the well known Pingdom or the free service from Port Monitor
Need help for improving your sales? Contact me to learn more.
